In the restaurant business, service is king — but it is efficiency that ultimately drives success. Unlike other businesses that have days, weeks and sometimes months to complete the ‘sales cycle’, this fast-paced world completes guest interactions in just a few hours — or less. In that short amount of time, you need to deliver a stellar guest experience worthy of a return visit and the type of marketing that money can’t buy — word of mouth advertising. And that experience includes top-notch service as well as proper staffing, well maintained facilities and availability of menu items.